reflect the identity of luxury

And guizhou maotai group is put into practice after the beginning of price ceilings to make ", "in the retail market non-existing - 53 degrees christer fuglesang maotai ceiling price 959 yuan, but spot tapes of sight. Shanghai several maotai shop salesman told reporters, after the Spring Festival, is still a serious shortage of, if want to buy 959 yuan "limit" maotai, will have to wait at least several months, but also may not have.

Cost + scarce, whether equal price rational?

"Agricultural prices, artificial expenditure, and the increase in 2009, since a consumption, strictly factors such as liquor really made manufacturers' cost increased, but the more high-grade liquor, raw materials and other costs the proportion that is smaller, and some famous high-grade liquor price one years has come close to double." The drinks industry experts, ShenYin nations institute analysts said, high-grade liquor reining-in bullridin yield increase is limited, but demand growth. If maotai 2010 output increased by only 9%, single boutique, dealers assigned to the quantity and did not increase, and with the domestic economic growth, the market for this kind of consumer demand is unbalanced supply and demand of share, contributing to higher prices.

Experts also points out, high-grade liquor market demand are behind the "XuHuo". Economics school of fudan university, said professor SunLiJian high-grade liquor price surge in recent years and, on the other hand, is the domestic high-income group formation, consumption has formed a strange sort of "rigid demand" and conspicuous consumption rocketing demand let the market opportunity. For some specific group of such high consumer goods do not pay problem, so from the manufacturer to retail channel dare to rise, this is bold, consumer psychology driven.

Investment hype thrusting market XuHuo

In recent years, about high-grade year liquor auction prices innovation high reports creditors. Liquor seems to quickly become investment collection field to be bestowed favor on newly.

2010 on December 14, a bottle of 1958 maotai in zhejiang hangzhou clap a 145.6 yuan price, set maotai auction record. A few days later, sichuan yibin high-end liquor auction, a bottle of wine by in 508.8 yuan wuliangyie collections of price.